When Shenell Ford saw the gaps in lactation support for families, she took action. As a Certified Lactation Consultant and founder of Heart2Heartbeat Lactation & Wellness, she has leveraged her expertise to design The Boobie Bus: H.E.A.L.S. on Wheels, an innovative mobile lactation service that aims to bring vital support directly to historically underserved and culturally marginalized families and build a diverse workforce of lactation professionals.
Through the Boston Breastfeeding Coalition and Vital Village Networks, Shenell gained the platforms, partnerships, guidance, and connections to refine and amplify her vision. Presenting at the National Community Leadership Summit, Coalition meetings, and a NOW webinar, she has leveraged these spaces to build momentum for systems change.
The Boston Breastfeeding Coalition expands access to culturally affirming breastfeeding support by connecting families, advocates, and professionals, strengthening professional pathways for diverse leaders, and advancing advocacy efforts to ensure every caregiver in Boston has the guidance, resources, and community support to nurture their child. By supporting leaders like Shenell, they are advancing community-driven solutions for equitable breastfeeding care.
Through a year-long Governance and Roles Design process supported by Vital Village Networks, the Boston Breastfeeding Coalition established new leadership roles and elected a seven-member Leadership Team to enhance sustainability and impact. In 2024, the team expanded civic engagement, strengthened community partnerships, supported professional pathways in lactation, and facilitated bimonthly Coalition meetings focused on collaboration and postpartum support. They also played a key role in supporting a subcommittee and organizing signature events for Black Breastfeeding Week while actively advancing maternal health equity, policy influence, and social connection through community initiatives.